Hormigon Grey, one of the Artstone products, has been featured in 25 different points of Turkcell Flagship stores designed by “Akıl İşleri” team in Turkey. The first store concept at Kanyon Shopping Mall was listed in the category of “Retail Innovation” of World Retail Conference among the 15 best stores in the world.

Hormigon Grey, the practical and light way to achieve the exposed concrete walls we encounter in modern buildings, have created the industrial perception which turned the walls of Turkcell Flagship stores into strong display surfaces. The plain surfaces obtained from the concrete appearance have provided a contrast decoration scheme with the display elements in vivid colors.

The hierarchy and focal points in the interior created by properly combining Artstone panels with other interior architectural
elements, have become part of a store concept that allows customers to examine the product they are interested in without
distraction.